RESEARCH: RADIO TRAILER ANALYSIS: "THE ROCKY HORROR PICTURE SHOW".

The radio advert for "The Rocky Horror Picture Show" is upbeat and conveys the genre of the film. It is a musical comedy horror film. The music proves to the listener that it is a musical as parts of the advert play music without narration or dialogue. In many radio adverts for film there is dialogue however in this instance there is no dialogue and only music and narration. The screams behind the music at the start of the advert portray the horror genre. The dialogue that is usually in radio adverts is replaced with music from the musical. The narrator uses words to promote the film to the listener, the narrator say it is 'action-packed', this is portrayed by the fast upbeat music and narration that has no breaks. Finally we hear the narrator say the title of the film and the certificate and where it is being played, the fact that this is the last thing for the viewer to hear builds tension for the listener as it leaves them on edge until the end of the radio trailer.