RESEARCH: RADIO TRAILER ANALYSIS: "JAWS".

The radio trailer for "Jaws 2" is successful in portraying the genre of the film; drama and horror. The Trailer starts with the narration "the legend continues..." which is repeated numerous times throughout the trailer. The end of the phrase sees an interjection of dialogue from the main character within the film. Behind the narration and dialogue the music starts to build and gain momentum, intriguing the viewer. After the final part of the dialogue and we hear a scream, which proves to the viewer that there is an element of horror to this film, this is followed by more narration telling the viewer to "see it... before you go back in the water", this is successful in persuading the viewer to see the film, the music builds further before a sudden stop, when the music is at its loudest. This invents a sense of drama leaving the viewer or listener on edge and intrigued to find out what happens next in the movie. this is a successful technique in promoting the film and selling tickets.